Event Branding & Multi-Channel Campaign Design
Benefit in the Green is an annual fundraising event supporting Ice Hockey in Harlem’s mission to help student-athletes become more resilient, confident, and committed to their education and community. The September 29, 2026 event brought together participants and celebrity guests from the hockey world for a golf and tennis tournament, along with fundraising activities.
I developed a cohesive visual system that honored Ice Hockey in Harlem’s established look and feel while creating a consistent identity across print, environmental, and digital communications. The goal was to make every touchpoint feel connected — from the materials guests received before the event to the signage and information they encountered on-site.
Deliverables included:
Event program featuring sponsors and auction items
Event posters and promotional materials
Sponsor signage
Large-format banners and event flags
Auction information sheets
Digital promotional graphics
Event program featuring sponsors and auction items
Event posters and promotional materials
Sponsor signage
Large-format banners and event flags
Auction information sheets
Digital promotional graphics
I managed the design and production of the materials, adapting the visual system across a range of sizes, formats, and applications while maintaining consistency with the organization’s existing brand.
