Refreshed logos and color palettes for Bead Industries and its divisions, Bead Electronics and Bead Chain, creating a bold, modern, and cohesive identity across the parent company and its subsidiaries.
The old logos felt outdated and failed to make the Bead name stand out in a bold, easily recognizable way.
Experimented with multiple logo concepts and color directions, incorporating client feedback at each stage. Iterated and refined options until landing on a final design that balanced modernity, vibrancy, and the client’s vision.
